Who's behind it

Montserrat Vidal Ferrer

CEO and co-founder

Industrial engineer (UPC). Spent nine years designing substations before founding Luxsolaris. Has led the company since 2008 and still reads the weekly safety incident report.

Rui Sampaio Lopes

Director of Engineering and Innovation, co-founder

Electrical engineer (Universidade do Minho). Responsible for the Aster, Lumen and Reserva range and all our technical procedures. Spends at least one day a week on site.

Joined in 2018 from project-finance banking. Designed the Solar as a Service model.

Francisco Jurado Molina

Director of Operations

Started as an installer in Seville in 2011. Now leads 394 installers and the logistics of three warehouses.

Alejandro Torres

Sales Director

Leads home, business and partner sales. Previously ran sales in the HVAC sector.

Lucía Bermejo Sanz

Director of People and Culture

Comes from retail, where she trained thousands of people who don't work at a desk. Drove the creation of Luxsolaris Academy.

Aminata Diallo Sow

Director of Customer Experience

Runs the Valencia customer centre and the installation quality programme. Her obsession: no customer should ever say "nobody explained it to me".

Joaquim Puigdomènech Roca

Director of Maintenance and O&M

With Luxsolaris since 2009. Built the Control Centre and ran the Chile and Morocco plants.

Tiago Mendes Ferreira

Managing Director, Portugal

Opened the Lisbon office in 2025. Previously head of O&M in Maia.